This project looks at Logo redesign, branding, and marketing.
This project started out with a client survey to gather data on the company. All the information gathered was used to help conceptualize a new redefined identity for Harbour Air.
Harbour Air was founded in British Columbia in 1982. With two small Dehavilland Beaver seaplanes and a plan to service the forest industry, Harbour Air began by offering private charters to log buyers visiting the coast. With growing success and an increasing demand for both commuting and touring service, the company quickly expanded over the years.
Today, after 35 years in business and more than 40 aircraft, the Harbour Air Group consisting of Harbour Air Seaplanes, Whistler Air, and Saltspring Air has become one of the largest all-seaplane airlines in the world. With an ongoing focus on Safety, Service, Innovation and the Environment, Harbour Air services are now considered a vital transportation link along coastal British Columbia. Harbour Air’s showcase fleet of Canadian built DeHavilland Beaver, Single Otter and Twin Otter aircraft are envied worldwide for their history, craftsmanship, safety record and workload capability.