CAMP PROJECTS

TIMEFRAME: The timeframe for brand design was 8 days.

ITEMS PRODUCED: Logo, and Brand Guidelines.

ROLE: As a secondary designer on this project the goal was to create a sharp and dynamic brand for a construction company. My design only made it thought the proposal phase

PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, Illustrator, Indesign, and Photoshop.

OBJECTIVE: The goal of this project was to create a logo and brand guidelines for a local construction company.

TARGET AUDIENCE: Camp’s audience targets home owners and builders in the Victoria area. They specialize in building envelope restoration, all aspects of structural wood building upgrades, targeted repair, waterproofing and maintenance

CONCEPT: While conceptualizing the brand, we noted the importance of a sharp and stylish design that felt modern and timeless.

CHALLENGE: The challenge we confronted was have two different designers, two proposals, and two different outcomes for this project.. However, we collaborated with each other to snyc our proposals and made sure it felt cohesive all together. The client was pleased to see out understanding of their vision.

PROCESS: This project spanned 8 days, divided into three phases. The initial phase involved research, where we explored existing brands and created mood boards for typography, colors, and aesthetics. The second phase was about generating ideas, starting with rough sketches for the logo, refining them digitally, and adding the finishing touches. The third phase was all about bringing everything together. In the final phase the proposal was put together and presented to the client.