THE SPRINKLER GUY
TIMEFRAME: The timeframe for brand design was 12 days.
ITEMS PRODUCED: Logo, Favicon, Letterhead, Brand Guidelines.
ROLE: As the sole contributor for this project the goal was to create a clean and minimal brand for a sprinkler and installation company in Kamloops.
PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, Illustrator, InDesign, and Photoshop.
OBJECTIVE: The goal of this project was to revamp the brand for The Sprinkler Guy. Creating a clean and welcoming appearance.
TARGET AUDIENCE: The Sprinkler Guy's audience are home owners and property managers in the Kamloops area. They are irrigation professionals who have you covered, whether you are in need of a Start-Up, Winterization, Service, System Up-Grade or Design and Installation. The Sprinkler Guy is here for you season to season for all your irrigation needs.
CONCEPT: While conceptualizing the rebrand, we honed in on the importance of a fun and welcoming colour palette, aiming for a modern, stylish, and timeless feel
CHALLENGE: The primary challenge we confronted was the distance between the company and designer (Kamloops - Victoria). However, we were fortunate to communicate via email and video chat with the client to gain a profound understanding of their vision. This collaborative spirit enabled us to dive swiftly into digital drafts, iterating through multiple rounds to achieve the desired outcome.
PROCESS: This project spanned 12 days, divided into three phases. The initial phase was a deep dive into research, where we studied existing brands and curated inspirational mood boards, shaping our approach to typography, colour schemes, and overall aesthetics. The second phase encompassed ideation, marked by rapid sketching for the logo, followed by the creation of digital rough drafts and meticulous refinement. The third and final phase involved the seamless integration of all elements. As we concluded this dynamic project, we delivered a comprehensive logo package featuring diverse logo versions optimized for both print and web use, spanning full color, black and white, and greyscale renditions. Additionally, we supplied a brand guideline, ensuring the consistent and effective use of the brand we had crafted.
