FOLLOWSPORTS
TIMEFRAME: The timeframe for brand design was 3 days.
ITEMS PRODUCED: Logo, Favicon, Letterhead, Social Media Icons, and comprehensive Brand Guidelines.
ROLE: As the sole contributor to this project, I undertook the responsibility of creating a dynamic sports-themed logo and brand.
PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, and Illustrator.
OBJECTIVE: The primary aim of this endeavor was to design a logo and brand guidelines perfectly suited to the realm of sports content.
TARGET AUDIENCE: FollowSports caters primarily to a male audience with a deep passion for sports. Our mission was to keep them informed about the latest sports happenings and provide valuable insights behind the scenes.
CONCEPT: During the initial creative phase, we recognized the importance of infusing an edgy and spirited character into the logo and color palette. The brand needed to convey the energy and reliability associated with sports news.
CHALLENGE: The most notable challenge was the constraint of time. This led to an expedited research, drafting, and production process. Close collaboration with the client was key to ensuring that our final product aligned with the project's goals.
PROCESS: This project unfolded over three days, organized into three distinct phases. The initial phase was devoted to research, involving an analysis of established brands and the creation of mood boards to guide choices regarding typography, color schemes, and overall aesthetics. The second phase marked the ideation stage, where rough sketches quickly transitioned into digital designs, with a focus on refining the finer details. In the final phase, all elements were harmonized into a cohesive brand package. At the project's completion, we delivered a comprehensive logo package featuring variations suitable for both print and web applications, including full color, black and white, and grayscale options. In addition, a detailed brand guideline was provided to ensure the optimal utilization of this dynamic sports brand.
