HEROINVESTING
TIMEFRAME: The timeframe for brand design was 4 days.
ITEMS PRODUCED: Logo, Favicon, Letterhead, Social Media Icons, and comprehensive Brand Guidelines.
ROLE: As the sole contributor, my mission was to design a clean logo for an investment-themed website.
PRODUCTION TOOLS AND SOFTWARE: I relied on a simple set of tools - pencil and paper, along with Illustrator.
OBJECTIVE: Our main goal was to create a logo and brand guidelines for the investment website.
TARGET AUDIENCE: HeroInvesting targets a younger audience, primarily between the ages of 25-50, looking to learn more about investing, be it for retirement, real estate, or the latest investment trends. Our mission was to provide them with the most insightful content and resources for their financial journey. HeroInvesting is here to help curate the most insightful content and resources for your next chapter in life.
CONCEPT: In conceptualizing the brand, our focus was on creating a clean and trustworthy design.
CHALLENGE: The main challenge we faced was the tight timeline. I worked closely with the client to meet their quick turnaround needs.
PROCESS: This project spanned four days, divided into three phases. The initial phase involved research, where we explored existing brands and created mood boards for typography, colors, and aesthetics. The second phase was about generating ideas, starting with rough sketches for the logo, refining them digitally, and adding the finishing touches. The third phase was all about bringing everything together. Upon project completion, we provided the client with a logo package, featuring various logo versions optimized for both print and web, including full-color, black and white, and greyscale options. We also supplied a brand guideline to ensure consistent brand use.
