FACTFEED
TIMEFRAME: Within a condensed 48-hour window, I embarked on a creative endeavour to shape the FactFeed brand.
ITEMS PRODUCED: Logo, Favicon, Letterhead, Social Media Icons, and comprehensive Brand Guidelines.
ROLE: In my role as the sole contributor, the mission was straightforward - to craft a simple and reliable logo that would resonate with a news-focused website.
PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, and Illustrator.
OBJECTIVE: The overarching objective was clear - to create a logo and brand guidelines harmonious with the world of news and facts.
TARGET AUDIENCE: FactFeed is designed to cater to a diverse audience, spanning ages 25 to 50, with content spanning a wide range of news and facts. It aims to be a trusted source for staying updated on the latest happenings and trends.
CONCEPT: In the early stages of conceptualization, we recognized the importance of a welcoming and trustworthy color palette. Our aim was to establish trust and reliability through the brand's visual identity.
CHALLENGE: The primary challenge was the time constraint, which called for close collaboration with the client. This led to the production of numerous drafts to ensure that the final logo and brand package exuded trustworthiness and reliability.
PROCESS: The project unfolded over two swift days, organized into three distinct phases. The first phase involved comprehensive research, analyzing existing brands and curating mood boards to guide decisions about typography, color schemes, and overall aesthetics. The second phase marked the ideation stage, with quick rough sketches transitioning into digital designs, and meticulous attention to detail. In the final phase, all the elements came together to form a coherent brand package. Upon completion, we delivered a comprehensive logo package featuring variations suitable for both print and web applications, including full color, black and white, and grayscale options. Additionally, a detailed brand guideline was provided to ensure the optimal utilization of FactFeed's reliable and trustworthy brand.
