Role: I work as a solo Graphic Designer for Go Apparel. I work alongside the CEO to come up with new designs and themes.
Objective: The objective is to create and release a new pair of socks once a month.
Challenges: Since working for Go Apparel we have already undergone rebranding one. Going from strictly a cyclist socks to an athletic sock. The brand also switched over from K-Go Apparel, to Go Apparel. It is also important to stay up on fashion trends to create original ideas.