OASIS CLEAN

TIMEFRAME: May - June 2021 (7 weeks)

ITEMS PRODUCED: Logo, brand guideline, business cards, additional mocks to show brand direction and growth.

ROLE: Sole contributor for this project. This was contract work for Bone Creative. Shon from Bone Creative acted as a middle man for communication when I was unable to meet/connect with the client (Osasis Clean). All aspects of the design and production were left to my responsibility.

PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, InDesign, Illustrator, Procreate

OBJECTIVE: The goal of this project was to create a logo and brand for a start-up cleaning company based out of Victoria B.C.

TARGET AUDIENCE: The target audience for this company is people who need extra help to clean their place or get overwhelmed with the chaos in their living space.

CONCEPT: During the conceptualization of the brand, we noted that creating a warm and welcoming bright colour palette was important. And to create a feeling of paradise from their services. The experience they aim to provide is like coming home from a well-needed vacation. 

With inspiration from 80's motels and a bright and juicy colour palette, the brand had a warm nostalgia and an ode to the 'American Dream'. 

CHALLENGE: While working on this project one challenge I faced was only meeting with one of two business owners due to scheduling issues. Both business partners had equal say in the direction. Only being able to connect with one of them did slow the process down a bit as I had to wait on feedback from the other partner. But this did also have benefits as I had one sole person to communicate with so nothing got lost or miscommunicated, providing clear direction.

PROCESS: This project took place over 8 weeks, with 3 different phases. The first phase was research, where I looked at existing brands, sourced out inspiration to create mood boards for type, colour, and general aesthetic. The second phase was ideation, creating quick rough sketches for a logo, followed by digital roughs and ironing out the details. The third phase was putting everything together. When wrapping this project up, I provided the client with a logo package with logo variations ready for both print and web use, full colour, black and white, and greyscale., as well as a brand guideline. To ensure the best usage of their brand.