MDRNTODAY
TIMEFRAME: The timeframe for brand design was 3 days.
ITEMS PRODUCED: Logo, Favicon, Letterhead, Social Media Icons, Brand Guidelines.
ROLE: As the sole contributor for this project the goal was to create a clean and minimal brand for an home aesthetics themed website.
PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, and Illustrator.
OBJECTIVE: The goal of this project was to create a logo and brand guidelines for stylish living themed website.
TARGET AUDIENCE: MDRNtoday's audience primarily comprises women aged 25-50 who have a keen eye for home, garden, and living trends. Our commitment was to keep them abreast of the latest in stylish living.
CONCEPT: While conceptualizing the brand, we honed in on the importance of a fun and welcoming colour palette, aiming for a modern, stylish, and timeless feel
CHALLENGE: The primary challenge we confronted was the tight turnaround. However, we were fortunate to closely collaborate with the client to gain a profound understanding of their vision. This collaborative spirit enabled us to dive swiftly into digital drafts, iterating through multiple rounds to achieve the desired outcome.
PROCESS: Our creative journey spanned a mere 3 days, partitioned into three distinct phases. The initial phase was a deep dive into research, where we studied existing brands and curated inspirational mood boards, shaping our approach to typography, color schemes, and overall aesthetics. The second phase encompassed ideation, marked by rapid sketching for the logo, followed by the creation of digital rough drafts and meticulous refinement. The third and final phase involved the seamless integration of all elements. As we concluded this dynamic project, we delivered a comprehensive logo package featuring diverse logo versions optimized for both print and web use, spanning full color, black and white, and greyscale renditions. Additionally, we supplied a brand guideline, ensuring the consistent and effective use of the brand we had crafted.
