Objective: This project was introduced a year before we were to start it. We were told to observe our surroundings and find a problem in our everyday environments that bothers us. And find ways to either solve the problem or help with a transition with a problem we have picked. The issue I picked was based on our relationships with social media. As a collective, we spend way too much time online. Our whole world online is curated to the way we want others to see it. The goal I was working towards was to create a resource to help meld the relationship we have with social media.
Process: This project started with a client survey to gather data on the company. All the information gathered was used to help conceptualize an identity for CHIPPÜR. The logo design is a simple but effective wordmark that uses and alternative ü that displays like a smiley face. The slogan for CHIPPÜR is to take your relationship with social media from chipped to chippür.
The user journey starts with a couple of ads look at how people curate the content they put online and how not all the information may be authentic. These ads goal is to get people to think about their relationship with social media. Each add directs people to the website.
The CHIPPÜR app is a tool to help you grow your relationship with social media in a positive way. The app starts by prompting you to set a few goals for yourself to help reduce the time we spend online. Secondly, it helps track how much time we spend online and how we're feeling well using social media. This way when we detect that we're having a negative experience with social media when can control the relationship we have and leave the negativity behind.