CHIPPÜR

TIMEFRAME: January - May 2018 (20 weeks).

ITEMS PRODUCED: Wireframes, Interactive PDFs, Ad Champaign, Web and App Designs.

ROLE: This was a student project where all aspects of the design and production were left to my responsibility.

PRODUCTION TOOLS AND SOFTWARE: Pencil and Paper, Illustrator, Photoshop, Acrobat, InVision.

OBJECTIVE: This project was introduced a year before we were to start it. We were told to observe our surroundings and find a problem in our everyday environments that bothers us. And find ways to either solve the problem or help with a transition with the problem we have picked. The issue I picked was based on our relationships with social media. As a collective, we spend too much time online. Our whole world online is curated to the way we want others to see it. The goal I was working towards was to create a resource to help mend the relationship we have with social media.

PROCESS: This project started with a client survey to gather data on the relationship people have with social media. All the information gathered was used to help conceptualize an identity for CHIPPÜR. The logo design is a simple but effective wordmark that uses an alternative ü that displays a smiley face. The slogan for CHIPPÜR is "to take your relationship with social media from chipped to chippür".

The user journey starts with a couple of ads looking at how people curate the content they put online and how not all the information may be authentic. The goal of these ads is to get people to think about their relationship with social media. Each ad directs people to the website. The website will then provide more information and resources to help create a better relationship with social media. One of those resources being the CHIPPÜR app.

The CHIPPÜR app is a tool to help you grow your relationship with social media in a positive way. The app starts by prompting you to set a few goals for yourself to help reduce the time you spend online. Secondly, it helps track how much time we spend online and how we're feeling well using social media. This way we can consciously realize when we're having a negative experience with social media and how we control the relationship we have.